FitPot offer nutritionally dense one-pot ready-meals that are packed with gut loving whole foods and complete proteins. Their mission is to empower people with access to genuinely healthy, convenient, and affordable food, whilst educating and inspiring them to lead a balanced and healthy lifestyle.

The challenge was to create a compelling retail FMCG identity that resonated with the everyday gym goers, runners, meal preppers, health conscious and sports athletes, whilst staying relevant to the ever-changing fast food industry.

I created a brand that I wanted to feel energetic, yet accessible. A brand that wouldn’t scare the average person away but felt inclusive, understanding, friendly and educational. The idea was the create something that feels practical and convenient, a pick-up and go brand that can fit in your gym bag on the way to work. The colour palette feels warm and fresh but with a hint of energy.