FitPot
Brand strategy
Brand identity design
Website design
3D design
Animation
Overview
FitPot offer nutritionally dense one-pot ready-meals that are packed with gut loving whole foods and complete proteins. Their mission is to empower people with access to genuinely healthy, convenient and affordable food, whilst educating and inspiring them to lead a balanced and healthy lifestyle.
Objective
The challenge was to create a compelling retail FMCG identity that resonated with the everyday gym goers, runners, meal preppers, and sports athletes, whilst staying relevant to the ever-changing fast food industry.
Through our strategic approach we identified the brand should feel accessible and inclusive without being too masculine or intimidating for its target audience.
Result
Since FitPot launched in late 2024, they have gone on to secure bulk orders from major wholesale sellers and are scaling rapidly — proof that strategic branding truly helps drive growth. Having a coherent and complete identity allowed FitPot to present themselves as a professional brand ready to hit the shelves.