Jaguar

Logo Design
Branding
Spec Work

In response to the recent buzz surrounding Jaguar’s bold new brand identity, I set out to reimagine the iconic car manufacturer’s aesthetic with my own unique vision. This self-initiated, speculative project explores a fresh, modern, and masculine design direction for the brand.

The process began with hand-drawn sketches, evolving into sleek logo concepts that honor Jaguar’s rich heritage while pushing the brand into a contemporary, energetic space. The final outcome is brought to life in an up-tempo advert, combining bold visuals and dynamic motion to capture the essence of power, sophistication, and innovation.

While this project is purely conceptual, it showcases my ability to tackle high-profile rebranding challenges and deliver impactful, future-forward creative solutions.